Sound ridiculous? Well, it’s not. That’s what Kraft have named their new spread. “iSnack 2.0”! It’s actually Vegemite with cream cheese.
They came up with the product after the people asked for a spread which wouldn’t require butter on the bread first. I’ve tasted it. It tastes like Vegemite and cheese and I’m not a Vegemite fan. Give me Marmite any day.
Kraft then held a competition to name the new product. And some webgeek came up with the winner (can you tell?). Well, apparently it was the best name out of 48000 entries!
Well, it’s one of those Epic Fail things. It’s all over Twitter (#vegefail), blogs and newspapers today. There is even an entire blog dedicated to listing alternative names for the product! It’s called isnack2.com
Simon Talbot from Kraft Foods said: “The name Vegemite iSnack2.0 was chosen based on its personal call to action, relevance to snacking and clear identification of a new and different Vegemite to the original. We believe these three components completely encapsulate the new brand.”
Have we really become that obsessed with the internet and all things techo?