The Bok and Roo Blog

Budweiser (image via rob_rob2001 on Flickr)

An interesting article that I recently discovered on msnbc about the fall of big name American beers.

8. Budweiser
> Sales loss (2006-2010): -30 percent
> Brewer: Anheuser-Busch InBev
> Barrels sold (2010): 18 million
> Price per case: $19.84

7. Milwaukee’s Best Light

> Sales loss (2006-2010): -34 percent
> Brewer: MillerCoors Brewing
> Barrels sold (2010): 1.3 million
> Price per case:

6. Miller Genuine Draft

> Sales loss (2006-2010): -51 percent
> Brewer: MillerCoors Brewing
> Barrels sold (2010): 1.8 million
> Price per case:

5. Old Milwaukee

> Sales loss (2006-2010): -52 percent
> Brewer: MillerCoors Brewing
> Barrels sold (2010): 525,000
> Price per case:

4. Milwaukee’s Best

> Sales loss (2006-2010): -53 percent
> Brewer: MillerCoors Brewing
> Barrels sold (2010): 925,000

3. Bud Select

> Sales loss (2006-2010): -60 percent
> Brewer: Anheuser-Busch InBev
> Barrels sold (2010): 925,000

2. Michelob Light

> Sales loss (2006-2010): -64 percent
> Brewer: Anheuser-Busch InBev
> Barrels sold (2010): 525,000

1. Michelob

> Sales loss (2006-2010): -72 percent
> Brewer: Anheuser-Busch InBev
> Barrels sold (2010): 175,000

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